Eight campaigns.
Eight results.
On the numbers: high-ticket products produce high ROAS — a $3,000 trip sold 10 times is $30,000. The math isn't surprising once you understand the product. What's harder to explain is the training center that went from zero enrollments to 12 in a week, or the B2B brand that hit £11K from a standing start with no ad budget. Those are in here too.
Luxury trip to Kuala Lumpur & Bali. 380,000 DZD per person (~$3,000). 10 spots. 10 days to fill them.
They'd been running their own ads for months. Inbox full of people asking the price, then going silent. Budget burning. Spots empty. The product wasn't the issue — the message was.
- Reviewed the data. The audience could afford it. Their fear was being scammed or getting a worse deal than others.
- Rebuilt creatives around trust and social proof. Addressed the objection directly in the ad.
- Within 72 hours: phone calls instead of silent WhatsApp messages. Different quality of lead entirely.
- Cut underperforming ads fast. Scaled the one that worked.
Locked into a 3-month agency contract. Paid the fees, paid the ad spend, got nothing back. Tried running their own ads after. Same result. Business survived on referrals and Oued Kniss. Not a growth strategy.
- Started with $100. Multiple variations, simple hooks, real visuals.
- Rapid audience testing. Cut non-converters in 48 hours.
- All traffic to WhatsApp directly — phone number with every lead.
- Found the winning audience. Moved everything there.
Training center. $240/student. Good offer, real demand. Months of self-managed ads — boosting posts, hoping for spikes. No system, no consistency, nothing to show for the spend.
- Asked three questions: What are you selling? Why do people buy it? Why you over others? Built the entire campaign from those answers.
- Fast testing. Cut non-converters within 48 hours.
- WhatsApp only — every lead had a phone number.
- 345 of 385 messages came from a single winning creative.
LED lighting for businesses. Good product, zero digital presence. No social following, no content, no ad budget. Starting from absolute zero.
- Content built around the problems their buyers have — not product posts.
- Positioning first: why SMD, what makes it worth it, who it's for.
- 3 months consistent publishing. Inbound inquiries started by month 2.
Solar products. People searching for them already intend to buy. The job is showing up first and being credible enough that they choose you over the other results.
- Campaign built on high-intent keywords only — buyers, not researchers.
- Ad copy written to match search intent exactly.
- Tight budget management — every keyword earned its spend or was cut.
HSE certification courses. Specific audience, real demand, proven price point. Months of self-managed ads with no enrollments. Budget spent. Nothing coming back.
- Rebuilt targeting from scratch. Too broad. Narrowed to people who need HSE certification for their work — not general interest.
- Rewrote copy around outcomes (stay certified, stay employed) not features.
- WhatsApp campaign — every lead had a number, every number got followed up.
Small budget means zero tolerance for wasted spend. Every dollar has to work or it's gone. No testing phase. No waiting to see.
- Tight targeting from day one. No broad audiences.
- One strong creative. Good message to the right person beats a big budget every time.
- Cut anything not converting in 48 hours. Moved everything to what worked.
Store live, traffic coming in, conversion rate was the problem. People seeing the product and leaving. The creative wasn't making them want it enough.
- Rebuilt the ad around desire, not product features. The outcome, not the object.
- Tight audience — people with demonstrated buying behavior.
- Right message, right person, low CPM market. 100 orders in 7 days.